consultant to small businesses, I am often approached by people who have an idea for a business and you want my opinion that this is a good idea or not. I find that giving these people the same advice almost regardless of what their idea is or who they are. In a word I say “I’m sure your idea is very good. The questions you should ask is how to make your business successful and you are the person to do?”
Then we break this little ‘advice into its constituent parts. There are three. Your vision, your strategy, and you
your idea
rate in a world seemingly full to bursting with good ideas and bad, like yours? Many first time entrepreneurs feel that finding the right idea is similar to a search of the Grail. It is not. My favorite example of this is from the movie “Office Space”, which is discussed the idea of the Pet Rock, “Sure, it was [good idea]. The guy made a million dollars.” Funny, maybe, but probably not far from the truth. Gary Dahl, inventor of the Pet Rocks, Pet Rocks do not make money selling and even sold the rights to Pet Rocks recently as 2009. Probably a terrible idea, Pet Rocks actually had a lot of original charm of the marketing around them was full of puns and wordplay. And this is not the incredible markup on the sale of stones, which Dahl wrote his profits.
The fact is that ideas, in themselves, seldom have a value in one way or another. It ‘s almost impossible to say is good, while another is bad. We all have a friend who cries from the chair of its advertising that the product is stupid, or thought years ago. What is the difference between them and the person who made all that money by selling these products / services? Effort. So, when considering a business idea, just ask if you have a reasonable and intelligent person who is able to develop sound business idea. If the answer is yes, what can be a successful business idea, whether it is good or bad.
your strategy
is your strategy later. The strategy is a funny word in the context of business, because it essentially boils down to having a good approach. A large number of terms in the sense used and abused in the world of business strategy. My personal favorite example is the “first-mover advantage.” In fact, the “first mover advantage” is often “fall back” and you hit all the checkpoints along the way and to learn from their mistakes. Do not let little truisms and phrases are the building blocks of your strategy.
Ask yourself, now that you have an idea, how can you really make a deal? The most common mistake is that the strategies that have been sent in an existing business will not affect new business idea. There is a huge difference between business strategy that is commonly called (which is what most every company that has been around for more than 2-3 years of use) and New Venture Strategy (which is what you and your new business idea will be used to begin with). The new business strategy you use is critical to the success of your idea. Much more of the same idea. But do not expect most people know how to play the game faces a new strategy. E ‘unique and subtle, but can be mastered by really thinking deeply about how to get your idea of people who might buy it. acquisition of the market “(it’s true, another strategy often misused and abused word) will be the most crucial aspect of what you do to make your idea a successful business. As the first day, nobody knows who you are or what you do. How do you change that dramatically that you can actually make a business out of it? Be sure to run your ideas by many people and get feedback as you can. If you know a successful businessman, certainly get their thoughts, because it will be very valuable. So it’s a wonderful time to learn one of the most important rules of running any business, regardless of size, which is to ensure that you are not simply ask people who support what ever you just say to make you happy. Criticism and refine the plan are the keys to the right side.
Last but most important is you. There are countless examples of entrepreneurs with business ideas apparently great and wonderful whose strategies never see the light of day simply because they do not take their ideas to the world. Do some honest reflection. Not only about who you are but who you are in the context of your business idea. Are you really the person who can make this idea a successful business? Do you know the field or at least have some useful contacts? Perhaps more importantly, you have the time, effort and dedication to really go through?
One thing that many people began to understand this point is money. I have met dozens of people tell me they have a great idea and strategy, but they need money, are not, inevitably, to make a real go at it. This, in most cases it is simply a convenient excuse to rationalize wimping and not in response to what might otherwise be a great company. Money is always there. There are friends and relatives who might be willing to support your business idea. Otherwise, we are angels, and many people who would like to fund ideas interesting and exciting. Want to know what these people are trying, especially when approaching tries to have the investment? When I pass your idea that they are reviewing your strategy, and even more from near you. If you have a convincing strategy is perfect. But if it can be shown to have the skills to make this project successful, few investors care what your idea is -. The winner is a winner So do not sweat your idea. There are a million companies out there that the underlying ideas of its absurd limit. But behind many of these ridiculous ideas is a person who is very happy to run their business and often , making money a little ‘more than they were before. The key to their success was having a moment of splendor and simply collect on it – took a solid strategy and then working hard to run on this. So get your ideas, examine them in depth, develop winning strategies and then, finally and above all, look at yourself in the context of these strategies. ‘effort certainly more than a simple idea in itself. But it is much more likely to turn your idea into a business and, most importantly, distract you from any other person with an interesting idea into a successful entrepreneur.